Since 1980 when the trucking industry was deregulated, there have been profound changes, most of which resulted in significantly more industry competition and innovation in logistics, Joyce said. “Markets are cyclical and corporate decisions made by your customers can also disrupt progress, or catapult activity,” he said. He has managed to successfully transition through changes in the market, whether they are on the regulatory or operating fronts. Joyce has seen major changes in the trucking industry since launching the business in the mid-1990s. Long and winding road Facade of Laser Transit in Lacona. “You must be resilient and know, as in a chess game, where to best position your next move to both anticipate potential setbacks and still move forward with a winning strategy.” The focus of last-mile logistics is to deliver items to the end-user as fast as possible. Last-mile delivery is the movement of goods from a transportation hub to the final delivery destination, which is typically a personal residence. “We are examining the possibilities of adding last-mile delivery to our services as the internet-driven market for retail continues to be a growing share of transportation and supply chain economics,” said Joyce, who is a member of the boards of directors at Operation Oswego County and Pathfinder Bank. The company also plans to continue to look at trade with Canada as a major growth opportunity for its logistics services.

“We are close to finalizing acquisition of another 60,000 square-foot facility in Oswego which will allow us to enlarge our footprint and offerings,” he said. In terms of keys to his success, the Oswego native said relationships are still key, “as is remaining competitive with your offerings, being open-minded in difficult environments, and remembering your employees are what allows you to deliver and grow.”Īs to the future, the Sterling resident said expansion plans are under way. It adapts to their needs, is consistent in communication and performance, and recognizes opportunities where clients can be assisted beyond the normal scope of what their expectations are. Joyce, 68, said Laser Transit is a service business whose primary focus is on its customers. “Vision is vital, but diligence rewards.” “Having said that, I certainly held lofty assumptions about what we could accomplish and that serves your ambition and tenacity,” Joyce noted. “There are so many challenges to any business startup that, I believe, most people at the beginning are focusing on how much they can get done today, and less about what their accomplishments will look like in 25 years.” “I think all of us hope we can succeed,” he said. Laser Transit packages logistics services including transportation, distribution/warehousing, third-party logistics and outsourcing services to primary industries throughout the region.ĭid he ever envision that the business would reach the heights that it has? Today, he is running a multi-million dollar operation. Joyce launched Laser Transit with $5,000 and leased space back in 1995.

in Lacona for nearly 25 years, knows this all too well. George Joyce, who has been the CEO at Laser Transit Ltd. That’s what it takes to excel at the highest level in the demanding regional trucking industry.

The company owns its own fleet of trucks, and provides trucking, warehousing and third-party logistics services in the United States and Canada. Leading Regional Transportation and Third-party Logistics Provider Keeps on Truckingīy Lou Sorendo Wood pulp, paper rolls and industrial items are stored in Laser Transit’s warehousing facilities in Lacona.

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